IJWOS VOLUME-03 ISSUE-07 JULY 2026

Articles

  • Current status and solutions for improving the quality of beverage preparation training for tourism students

    Nguyen Ngoc Lan (Author)
    Keywords: KEYWORDS: Tourism training; Beverage preparation skills; Professional competence; Experiential learning; Enterprise linkage.
    DOI: https://doi.org/10.71366/ijwos03072686411

    Published Date: 2026-07-22 Page No.: 499-514


Digital Folklore: Tradition, Technology, and the Transformation of Oral Culture

Santosh Kumar Nayak (Author)
Keywords: Digital Folklore, Internet Folklore, Social Media, Digital Humanities, Oral Tradition, Memes, Virtual Communities, Performance Theory, Cultural Memory, Artificial Intelligence.
DOI: https://doi.org/10.71366/ijwos03072640709

Published Date: 2026-07-23 Page No.: 515-525


The Double-Edged Impact of Artificial Intelligence on Employee Performance A Systematic Literature Review

Anaveer.S.Patil, Rakesh Mallikarjun (Author)
Keywords: Artificial Intelligence, Employee Performance, Human Resource Management, AI Adoption, Human-AI Collaboration, Technostress, Organizational Performance, Systematic Literature Review
DOI: https://doi.org/10.71366/ijwos03072643032

Published Date: 2026-07-23 Page No.: 526-533


Folk Traditions and Rural Consciousness in the Literature of Sarat Chandra Chattopadhyay and Munshi Premchand

Dr. Madan Chandra Karan, Dr. Madan Chandra Karan (Author)
Keywords: Keywords Folk tradition; rural consciousness; Sarat Chandra Chattopadhyay; Munshi Premchand; Bengali literature; Hindi literature; comparative study.
DOI:

Published Date: 2026-07-24 Page No.: 534-539


THE ARCHITECTURE OF HUMILIATION IN CONTEMPORARY GAMING ENVIRONMENTS ANALYSIS OF PSYCHOSOCIAL AND STRUCTURAL IMPACTS

GOWTHAM S M, KARTHI A, POOPATHI C, ABHROKANTH S (Author)
Keywords: digital, social dynamics, behavioral and psychological
DOI:

Published Date: 2026-07-26 Page No.: 540-545


Freedom of Speech and Expression in the Digital Age: A Constitutional Analysis of Article 19(1)(a)

Mr. Akash Saini (Author)
Keywords: Freedom of Speech and Expression, Article 19(1)(a), Constitution of India, Digital Rights, Social Media, Information Technology Act, Constitutional Law, Digital Governance, Online Expression.
DOI:

Published Date: 2026-07-26 Page No.: 546-553


RURAL LIFE AND CHANGING SOCIAL VALUES IN BIJAY NAYAK'S SHORT STORIES: A CRITICAL STUDY

HARIHAR SAHOO (Author)
Keywords: BijayNayak, Odia short story, rural life, social values, tradition, modernity, contemporary literature
DOI:

Published Date: 2026-07-26 Page No.: 554-560


Medication-Related Electrolyte Abnormalities in Hospitalized Patients: Risk Factors and Monitoring Strategies

V. Niveditha Reddy, Dr. M. Anusha, K. Swapna, V. Priyanka, A. Revanth, V. Pandu Ranga Reddy (Author)
Keywords: Drug-induced electrolyte disorders; Electrolyte disturbances; Medication-related electrolyte abnormalities; Risk factors; Electrolyte monitoring; Medication safety; Clinical pharmacy; Hospitalized patients.
DOI:

Published Date: 2026-07-26 Page No.: 561-575


Next-Gen Marketing: Combining AI Precision with Automated Customer Journeys

Satyabrata Dash, Sasmita Panigrahi (Author)
Keywords: AI in marketing, marketing automation, next-gen marketing, digital strategy, customer relationship management.
DOI: https://doi.org/10.71366/ijwos03072626326

Published Date: 2026-07-26 Page No.: 576-583


METHOD DEVELOPMENT AND VALIDATION OF AMLODIPINE BESYLATE BY UV-VISIBLE SPECTROPHOTOMETRIC METHOD

K. SUJATHA, K.SAHANI, K.ANJALI, K.SRIMAHALAXMI, K.RAVINDER, SK.YASMIN (Author)
Keywords: Amlodipine Besylate, API formulation, Quantitative and Qualitative Analysis
DOI: https://doi.org/10.71366/ijwos03072665696

Published Date: 2026-07-28 Page No.: 584-603


A Study on Recruitment and Selection Practices in Modern Organizations:

Dr.RANGANATH.R, JYOTHI L (Author)
Keywords: Recruitment, Selection, HRM, Talent Acquisition, E-Recruitment, Employee Performance, Organizational Effectiveness, Secondary Data Analysis.
DOI:

Published Date: 2026-07-28 Page No.: 604-612


Impact of Poetic Devices Among Students

Dr.Neelam Shukla, Neelam Awasthi (Author)
Keywords: Poetic Devices, Student
DOI:

Published Date: 2026-07-28 Page No.: 613-618


Healing and Therapeutic Aspects in Rabindranath Tagore's Gitanjali: Towards a Multidimensional Model of Poetry Therapy

MANISH SARMA (Author)
Keywords: Rabindranath Tagore, Gitanjali, Poetry Therapy, Healing Literature, Spiritual Psychology, Bibliotherapy, Emotional Well-being, Literary Therapy
DOI:

Published Date: 2026-07-30 Page No.: 619-628


Impact of EMI Financing on Customer Purchase Decision in the Tyre Industry: A Study with Reference to Bajaj Finance Ltd

Nithesh Gowda R, Nithesh Gowda R (Author)
Keywords:
DOI: https://doi.org/10.71366/ijwos03072663010

Published Date: 2026-07-30 Page No.: 629-638


The Engine and the Road: How Reinforcement and Antecedent Strategies Drive Biology Achievement

Philip Ebo, Simon Moyom laar, Adams Mumin, Joel Azuure Adongo, Maxwell Afabla Akanpee, Deborah Boyetey, Elijah Agyare Awuley, Prisca Lovia Acquah (Author)
Keywords: classroom management strategies, academic achievement, reinforcement, antecedent strategies, science students.
DOI: https://doi.org/10.71366/ijwos03072617272

Published Date: 2026-07-31 Page No.: 639-651


Important determinants for Managing Innovation in Organizations: A structured review of the literature and a Framework for the Managers

Tawfeeq Hasan, Tawfeeq Hasan (Author)
Keywords: Innovation Management, Leadership, and Innovation, Employee and Innovation, Determinants for Innovation Management, Framework for Innovation Management.
DOI: https://doi.org/10.71366/ijwos03072648712

Published Date: 2026-07-31 Page No.: 652-664


Synthesis, Spectral Characterization, Molecular Docking and In-Vitro α-Amylase Inhibitory Evaluation of Novel Thiazolidin-3-yl-Benzamide Derivatives as Potential Antidiabetic Agents

D C BREEFA ROSE, k kanagapriya (Author)
Keywords: Thiazolidinone, Benzamide, Green synthesis, Molecular docking, α-Amylase, Antidiabetic activity.
DOI:

Published Date: 2026-07-31 Page No.: 665-686


Role of Artificial Intelligence in Modern Accounting Practices

Kittekar Uday Bhikajirao (Author)
Keywords: Artificial Intelligence, Accounting, Automation, Auditing, Financial Reporting, Machine Learning, Digital Transformation.
DOI:

Published Date: 2026-07-31 Page No.: 687-692


An Analysis of Cyber Offences and the Regulatory Mechanism in India

Dr. Nagendra Ku. Sahu (Author)
Keywords: Keyword: cybercrime, women, IT Act, Technology
DOI:

Published Date: 2026-07-31 Page No.: 693-701


AN ANALYSIS OF THE GROWTH AND PERFORMANCE OF THE INDIAN PHARMACEUTICAL SECTOR

Dr.K. Ekambaram, Dr.K. Ekambaram (Author)
Keywords: Turnover, exports, imports, exports imports medical devices and FDI inflows.
DOI: https://doi.org/10.71366/ijwos03072670766

Published Date: 2026-07-31 Page No.: 702-712