AI IN THE BUSINESS WORLD: EMERGING TRENDS AND THEIR IMPACT ON BUSINESS PERFORMANCE

Dr. S. Krishnakumar; Dr. S. Ajithkumar; Mrs. S.Vidhyadevi; Mrs. P. Kalaivani; Mr. H. Rajamohamed; Mr. K. Karthick

Authors

Dr. S. Krishnakumar Assistant Professor, Department of Comme, Hindusthan College of Science and Commerce, Ingur.
Author
Dr. S. Ajithkumar Assistant Professor, Department of Comme, Hindusthan College of Science and Commerce, Ingur.
Author
Mrs. S.Vidhyadevi Assistant Professor, Department of Comme, Hindusthan College of Science and Commerce, Ingur.
Author
Mrs. P. Kalaivani Assistant Professor, Department of Comme, Hindusthan College of Science and Commerce, Ingur.
Author
Mr. H. Rajamohamed Assistant Professor, Department of Comme, Hindusthan College of Science and Commerce, Ingur.
Author
Mr. K. Karthick Assistant Professor, Department of Manag, Hindusthan College of Science and Commerce, Ingur.
Author

DOI:

Keywords:

Artificial Intelligence, Business, Automation, AI Adoption and Business Performance.

Abstract

Artificial Intelligence (AI) is transforming business activities through automation, data analysis, digital marketing and customer service. The present study examines the major AI trends affecting business and analyses the awareness, usage, benefits and challenges associated with AI adoption. The study uses hypothetical data from 100 business respondents for illustrative statistical analysis. Percentage analysis, weighted mean ranking and the Chi-square test are used to interpret the data. The illustrative findings indicate that AI supports productivity, marketing and decision-making, while lack of technical skills, data security concerns and implementation costs remain major challenges. The paper suggests employee training, affordable AI tools, data protection and human supervision for effective AI adoption.