A study of Supply Chain Management and Marketing Logistics at TATA Motors

Abstract

Abstract: We can see remarkable amendments in the manner that organisations do business. Organizations are functioning in a highly changing and economic environment. To work successfully in any business environment, organizations require to become much more involved in how their suppliers and customers do business. Due to expansion in global markets and competitions, organisations have to pay much more attention about what kind of products and services customers are looking for. To make that products and services available to their customer organisations have to pay close attention to where materials come from, how their suppliers design their products and services, how they are transported and stored and what their direct consumers and end-product users are really looking for. Supply chain management is “the design and management of seamless, value-added processes across organizational boundaries to meet the real needs of the end customer.” Supply chain management covers whole procedure till final product get in to consumer’s hand i.e. from providing raw materials till final product reaches to end product consumers. The main intension of supply chain management is to how organisations make use of supplier’s process, technology and capability to increase competitive advantage. In this report we are going to explain about supply chain management of one of the leading Indian Automobile Industry. Indian automobile sector is growing rapidly with beating economic growth rate of 8.4% in the year 2005-06. Global automotive companies are constantly restructuring their business activities by outsourcing their non-core activities to low cost countries. In view of current competitive environment automobile manufacturers are expected to innovate new features in their products and process as well as to follow environmental standards along with economical cost. Due to this organisations are forced to source more components from low-cost countries.