A study of Mobile marketing in India

Abstract

Mobile marketing in India is a rapidly growing sector driven by the country's massive smartphone user base, with strategies like Short Message Services , application based marketing, and mobile-optimized websites being crucial. Key trends include a focus on Artificial Intelligence -powered personalization, a strong emphasis on short-form video content, and the use of location-based services and push notifications to deliver targeted, real-time engagement. India's market is poised for significant growth, with mobile ad spending already dominating the digital media budget. Recent market data reveals that India's mobile marketing is characterized by high digital penetration, massive ad spending, and a rapidly evolving mobile commerce ecosystem. Key trends include the growth of 5G, the dominance of social media and video advertising, and a strong preference for mobile-first user experiences. Looking at the growth and impact, This paper makes an effort to find out the components and trends in Mobile marketing in India.