A CRITICAL ANALYSIS OF SOCIAL MEDIA USAGE AND ACADEMIC PERFORMANCE AMONG STUDENTS OF MANGALORE UNIVERSITY CAMPUS

Abstract

This study examines the impact of social media on the academic performance of students based on data collected from 330 respondents. The findings reveal that all respondents use major social media platforms and most spend more than three hours daily on social media. The study shows that social media is used for both academic and non-academic purposes. While it supports learning and communication, it also leads to distraction and reduced concentration. Overall, the study concludes that social media has both positive and negative effects on academic performance and emphasizes the need for responsible and balanced usage.