A Study on impact of Instagram Reels and Youtube shorts on customer buying decisions

Abstract

This study aims to examine how Instagram Reels and YouTube Shorts influence customer buying decisions. Short-form videos have become a major marketing tool that attracts consumers through engaging and creative content. Data was collected using a Google Form survey from active social media users, and the responses were analyzed using percentage methods. The findings reveal that most users are influenced by short videos and influencer promotions while making purchase decisions. The study concludes that short-form video marketing plays a key role in building product awareness, trust, and customer engagement.