Marathi Newspapers and their Policies: Sustaining the Competition

Abstract

In a democratic system, Print and Electronic news media plays very important role. It is supposed to be the fourth pillar. But, now a days is difficult task before the management. Newspapers entertain the people and give knowledge to them. All the pillars of Indian democracy are paralyzed. Newspaper was a mission before independence. To create public awareness, to help people to form their opinion is also function of newspaper. Newspaper criticizes the evils and boost good things in the nation. They also fight against exploitation, injustice and corruption. These are some important functions of the newspaper. But now a day’s big media houses are owned by politicians and industrialists. Remaining newspaper owners are in close relation with these two. Common man is helpless. In today’s age, it has become profession. Social concerns are given second preference. So, people and society as large is deeply worried. The study of effects of Paid News has its own importance not only from the view point of journalism, newspapers and society but also for the nation. Paid news which creates black money, is now became national problem. Even parliament, Election commission and court have taken the serious note of paid news. The main objective of the newspaper is to inform the people about the happening new things in the society. There are important goals also. Government and Corporation may attempt to manipulate news Media. We hope, this research work can help to prepare guide lines for these institutions and the honest newspaper directors as well as journalists.
Reader’s don`t believe their regular newspaper for the factual news. They read another newspaper; they view news channels. Even channels are compromising for the news. So, people are confused where to go, what to, how to fight against corruption, injustice.
The main reason behind this is yellow journalism which includes paid news. Paid News means to get publish the news, article or reviews in any type of media by accepting money or any consideration. Press council of India which regulates the newspapers, Election Commission, Parliament and court also agrees that the paid news culture is spreading rapidly in India, which has affected the marketing of newspapers. Total 28 Indian language newspapers publish their editions. Media has become profit making industry. Newspapers are the voice of people. It controls the evils and malpractices. As the era of paid news started in India, journalism lost its credibility. That’s why social website getting important. Paid news which is part of yellow journalism (corruption) has not only affected the credibility of newspapers but also journalism as whole. It has affected democratic values.